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DESIGN PROJECT | VIA ITALIA, ITALIAN RESTAURANT

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CAMPAIGN | Iowa State University First Amendment Days

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CAMPAIGN RESEARCH | Back-to-school shopping

Company:

Target

Target Audience:

College Students (18-24)

Goals:

  • Get insight into our target audience's shopping habits

  • Gain insight into who shops at Target versus its competitors (Walmart and Amazon)

  • Create a campaign to get our target audience to shop at Target for back-to-school shopping

REBRANDING CAMPAIGN | STUDY ABROAD CENTER, ISU 2019

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