West Bloomfield Parks and Recreation's mission is to meet the community's recreation, leisure and social needs by acquiring and enhancing public parkland and supporting year-round facilities and programs for youth, teens, adults, families and seniors. Their goal is to enhance the quality of life in West Bloomfield by providing facilities, programs and natural settings for the enjoyment of residents.
​
To celebrate accomplishing this mission and goal for over 50 years, the executive team and WB Parks wanted a special logo for the year 2020. This logo would be used in lieu of their regular logo. The parameter of the project was simple: keep it branded and incorporate one version of the original logos. From there, I knew I wanted to incorporate nature someway, somehow, whether that was through enhancing the original logo or adding a new element.
​
I presented six different logos (and their variations) to the leadership team. They enjoyed all of the options but particularly liked option 2 and 5. The final logo selected was option 2 (plus the bird from option 5) as it met their underlying desire for simplicity better.
View some of the logo placements below:
​
Marketing and
Communications
Hi there!
​
I’m Krishaun, a personable digital creative specializing in content marketing, project management, and design. I have over seven years of experience in marketing for nonprofits, municipalities, and businesses, and I am known for creating engaging digital and print content that converts.
​
I'm passionate about storytelling, finding creative solutions to complex problems, and developing marketing initiatives that impact communities.
My current role as an integrated marketing manager at the Detroit Regional Chamber allows me to lead a team of direct reports while supporting the project management and production of marketing campaigns and materials and creating content for various programs. I also lead the marketing and provide editorial coverage for signature events like the Mackinac Policy Conference and Detroit Policy Conference.
Outside of work, I have my bachelor’s degree in public relations and a master's degree in mass communication, specializing in digital strategy. I also enjoy reading, traveling, photography, and spending time with my cat and dog.
​
-
Learn more about my marketing and communications work.
-
Read my latest articles.
-
Explore my branding and graphic design work.
-
View and download my resume.
Why I Do What I Do...
Everybody has a "why"—the driving force behind what they do. For me, it's simple: I want to use my unique blend of creative and analytical expertise to make a meaningful impact on communities.
I believe how we market products and services says a lot about our values and beliefs, so it's essential for companies to get it right. That's why I am passionate about creating campaigns that don't just perform—they resonate. I combine data-driven insights with cultural sensitivities to develop campaigns that help people feel seen, heard, and valued. My mission is to shape communication that not only drives results, but makes a difference.
That's my why.